Taylor & Hart / Digital meets brick & mortar.
✺ Visual Identity & Branding
Taylor & Hart is a London-based luxury online engagement and wedding ring retailer specializing in bespoke engagement ring design. Their approach is unique in that it combines a highly thoughtful and seamless online experience with the physical advantage of brick-and-mortar store locations.
Once a customer feels comfortable with the educational aspect of shopping for and generating ideas for custom rings online, they are then presented with the opportunity to meet with a design consultant in person who continues to guide them through the design and manufacturing of the customer’s unique creation.
The Taylor & Hart identity marries the sophistication and elegance of a strong and traditional word mark with an air of modernity, embracing their forward thinking approach to design and customer service.