IEG / Engineering and construction is a very messy business.

✺ Visual Identity & Branding

Image Engineering Group, Ltd. (IEG) operates at the intersection of innovation and sustainability within the mechanical, electrical, and plumbing design sector. Located in the Dallas-Fort Worth area, IEG prioritizes education, guiding school districts and specialty clients toward environmentally-friendly and cost-effective solutions.

In response to their evolving needs, Harrington developed a refreshed brand and visual identity that captures the essence of engineering's inherent complexities. This approach acknowledges the often chaotic landscape of engineering and construction—where unknown variables abound, schedules are fluid, budgets shift, and external conditions can disrupt even the best plans.

The new branding emphasizes a pragmatic perspective, reflecting the beautiful outcomes that emerge from these challenges. The visual language introduces an engaging aesthetic, underscoring the idea that while projects may feel lengthy and arduous, the final results justify the journey. This approach showcases IEG’s commitment to excellence and reinforces their position as a leader in sustainable design practices in their industry.