Wilson+Boucher / Embracing beauty, locality and a founder’s touch.

✺ Visual Identity & Branding

Wilson and Boucher is a Northern California-based wealth management firm that offers a very personal and customized approach to asset management. Founded by partners Ben Wilson and Jim Boucher, they offer a range of services that include customized portfolio management, financial planning and risk management.

Wilson and Boucher approached Harrington with the challenge of reinventing their visual identity and re-desiging their firm’s website. Harrington’s approach was to embrace the beauty of their locality and more thoroughly express the founders’ forward thinking approach to wealth management. To achieve this, Harrington developed a contemporary visual language that radically departs from the status quo and presents the firm in an elevated and modern light.