Nixon / From print, to digital.

✺ Mobile Application Design

Nixon is an American watch, accessories and audio brand focused on the youth lifestyle market. Currently sold in 80 countries worldwide, Nixon products can be found in Barneys New York, Fred Segal, 10 Corso Como, Beams Japan and Colette. True to their Southern California surf heritage, the brand is also found in surf and streetwear shops in as many countries.

The Nixon mobile catalog platform transitions the traditional sales process from using printed catalogs to a tailor-made digital experience, enabling the sales team to customize the wholesale purchase process and more efficiently navigate and showcase the brands product range to store buyers.