Endeavour Partners / Visualizing the abstract.

✺ Brand Visual Language

Cambridge based Endeavour Partners empowers busineses to navigate the challenges and opportunities of the digital economy. The company has a keen understanding of the linkage between technology and business outcomes and the way in which they are reshaping the economy and society—they discern important developments that others miss, recognize challenges and opportunities earlier, and identify key turning points in trends and the resulting transitions.

The company approached Harrington with an internal team that had already begun design and implementation of a refreshed website. However, the site lacked a clear visual language, and in particular, visual representations of the abstract value propositions they propose. Harrington’s solution was to build a simplified, elegant, yet bold system of iconography and illustrations to bring life and visual interest to key talking points.