VisiTrend / Bringing modernity to the status quo.

✺ Visual Identity

Visitrend is a powerful analytics platform that makes large amounts of data more comprehensible through interactive visualizations. The Visitrend platform includes support for statistics, predictive analytics, clustering and temporal analysis. A suite of tools is offered with focus on cyber security. The system is able to fuse and correlate across multiple data sources simultaneously, and clients have the ability to collaborate, share and mix and match analytics in real time.

In a business environment filled with stale and conservative brand identities, the Visitrend logo and word mark were developed to exude elegance and modernity. The thin letterforms, simple color gradient and combined "v" and line-graph mark were designed to be contemporary in feeling, while at the same time giving a nod to the technical nature of the Visitrend product.